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Amazon Seller Central

Amazon seller account suspended? P2B Regulation gives you hard rights.

Seller suspension, 90-day funds hold, ASIN block, Section 3 suspension: Amazon is bound by the EU P2B Regulation with mandatory 30-day notice. Stakes typically 5- to 6-figure.

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Amazon Services Europe S.à r.l. (Luxemburg) · EU – P2B-VO + DSA, Streitwerte 5-6-stellig

Typical Amazon suspensions

  • Account suspension for 'Inauthentic Items' allegations despite original goods
  • 90-day funds hold tying up 6-figure amounts
  • ASIN block on whole categories without reasoning
  • Section 3 suspension for alleged trademark infringement
  • Suspension over customer complaint rate without actual defects
  • Sudden suspension after audit despite full reply
  • Verification loop: account locked for alleged duplicate accounts
  • Brand Registry loss followed by account suspension
Legal grounds

Legal levers

Amazon Services Europe S.à r.l. (Luxembourg) is subject to P2B Regulation 2019/1150 - one of the most seller-friendly EU rules, with hard reasoning and notice obligations.

P2B Art. 4

30-day prior notice

Amazon must give 30 days' written reasoned notice before any full termination. Immediate suspensions are only allowed for acute breaches - otherwise formally unlawful.

P2B Art. 11

Internal complaint system

Amazon must operate a free complaint system with individualised handling and reasoning. Generic responses don't satisfy that.

DSA Art. 17

Statement of Reasons

On top of the P2B Regulation, the DSA applies since 2024. Amazon must give concrete facts, clause and appeal route. Generic 'Inauthentic' allegations don't suffice.

§ 280 BGB

Damages for funds hold

An unlawful 90-day hold triggers default-interest plus consequential damages (lost profits, liquidity damages). Amazon is fully liable under § 280 BGB.

P2B Art. 12

Mediation

P2B disputes go before a mediator. Amazon must designate one and co-fund the procedure - itself a lever to accelerate out-of-court settlements.

Brussels Ia Art. 7

Sue at place of performance

B2B sellers sue at the place of contract performance - for German sellers often at their seat. Amazon's US clauses are also limited in B2B enforceability.

How we proceed

  1. 01

    Evidence & documentation

    We secure performance notifications, A-to-Z claims, hold amounts, verification correspondence, and inventory data. We request P2B-compliant reasoning.

  2. 02

    P2B + DSA complaint

    Dual complaint: Amazon's internal system per P2B Art. 11 plus DSA Art. 20. Deadline for substantive reply plus hold release within 14 days.

  3. 03

    Formal letter with deadline

    Formal letter to Amazon Services Europe with quantified damages (hold + consequential) and a 14-day deadline. Mediation and possible action announced.

  4. 04

    Mediation or court action

    On stalling: P2B Art. 12 mediation (often effective quickly because Amazon avoids EU-wide escalation risk) or action with an injunction to release the hold.

Frequently asked questions

What is the P2B Regulation?
EU Regulation 2019/1150 protects business platform sellers. It forces Amazon to give 30-day notice, individual reasoning, an internal complaint system, and mediation. Strongest lever in B2B.
Funds hold has run for weeks - what can I do?
On unlawful hold you have a claim to immediate release plus damages (default interest, lost profit, liquidity damages). Injunction is available.
What does representation cost?
Initial assessment is free. With sizeable hold values there is often quickly a case for a success fee component. Direct billing with legal expense insurance.
My account is suspended for 'Inauthentic' - what now?
With original goods and a complete supply chain the allegation is rebuttable. We file supply-chain documentation, formally challenge the suspension, and push reactivation.
How fast can I sell again?
With good documentation often 14–30 days. With an injunction days. In B2B fast mediation is often decisive.
Does this also apply to FBA inventory?
Yes. FBA inventory is your property - on unlawful suspension you have a claim to handover or sale. Amazon is liable for warehouse damages during unlawful suspension.

Successful cases on this platform

All cases
2024€47,300 · 11 days

Amazon Seller suspension with €47,300 funds hold

Interim injunction granted after 11 days. Amazon reactivated within 48 hours, payout processed. Main proceeding not required.

P2B-VO Art. 4P2B-VO Art. 11§ 935 ZPO (einstw. Verfügung)

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